Giant Drinking Ampoule in the Heart of the City

The campaign slogan: "Rooted in Germany. At home in Vietnam." This campaign is far more than a spectacular format – it is a clear statement for modern, global brand management: German origin functions as a strong promise of quality, while local anchoring serves as an emotional anchor and conveys a message that transcends cultural boundaries and connects people. ELASTEN® succeeds in combining scientific expertise "Made in Germany" with the realities of life and the needs in Vietnam and other markets.

ELASTEN® sets a clear sign for global togetherness.

This campaign is far more than a spectacular format – it stands for modern global brand management, where German origin acts as a promise of quality, local anchoring creates emotional proximity, and a message emerges that transcends cultural boundaries and connects people. ELASTEN® combines scientific expertise "Made in Germany" with the needs of different markets and thus sets a clear sign for global togetherness. The fact that our ELASTEN® drinking collagen enjoys great trust in both countries and is firmly embedded in beauty routines makes us proud – and confirms quality that convinces across borders.